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Customer Experience of IKEA:

A friend of mine has a nice sofa in their apartment. It came from IKEA. I decided to document and analyse the entire customer experience journey of getting a sofa from IKEA.
I took photos of all the points along my journey and have created an annotated slide show. I have drawn many insights from my experience.


JAMES WYNN

jdwynn@gmail.com,
Melbourne, Australia.
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